About us
It all starts with a seed.
It all starts with a seed. But at Fitó we know that a seed is much more than the origin of a crop: it is the first step in generating sustainable wealth throughout the entire agri-food chain.
For over 145 years, we have worked to promote people's well-being, care for the land, and build a better future. We do this thanks to a committed and approachable team that acts with passion in every moment and with every client.
Every seed we plant is an opportunity to unite people, generations, and regions. It is the link between the farmer and their land, between the gardener and their green space, between a community and its food. That is why, above all, at Fitó, we cultivate relationships.
A seed is what allows us to unite people and connect our origin with our future.
Our business areas based on the type of crop:
Vegetables
We focus on ten key crops: tomatoes, peppers, eggplants, melons, watermelons, cucumbers, and zucchini, along with broad beans, kidney beans, and sweet corn. This specialization allows us to develop in-depth knowledge of each crop and its dynamics.
We work with varieties adapted to different environments, including temperate, dry, and tropical climates, as well as open field and greenhouse production systems. This adaptability is key to precisely meeting the needs of each market.
Our proximity to the market, with expert teams present in the main agricultural regions of the world, allows us to understand each context and translate that knowledge into varietal development.
Market-adapted solutions
The seed is the starting point of the entire agri-food chain. That's why we work with an approach focused on adding value from the producer to the consumer.
The integration between the R&D and sales teams allows us to actively listen to the market, identify needs, and transform them into concrete solutions. The result is a catalog of over 500 varieties, developed to meet the needs of different sales channels and contexts.
Beyond genetics, our proposal combines innovation, knowledge, and a value-added strategy that allows us to maximize the potential of each variety in its target market.
Three channels
The agri-food sector is increasingly complex and demands comprehensive solutions. To respond to this context, we structure our business around three strategic channels that connect the entire chain:
Veg Production , focused on the producer, with solutions adapted to each agronomic reality.
Veg Industry , geared towards the industry, with varieties designed to optimize processes and performance.
Veg Value Chain , focused on the end market, developing differentiated proposals that bring value to the consumer.
This model reinforces our position as a seed partner for the agri-food chain: a partner that not only offers seeds, but also accompanies, advises and provides vision at every stage of the process.
Our commitment is based on innovation, quality as a standard, and the development of brands and proposals that connect directly with the market.
At Fitó, we work to generate value throughout the entire agri-food chain.
Innovation that translates into value
Flavourite
SmartQ
Harvest
Seednergic
Large Crop
We specialize in the development, production, and marketing of corn, sunflower, forage, and sorghum varieties. Our approach is technical and highly specialized, with a portfolio designed to meet the demanding conditions of the Euro-Mediterranean region.
We work with a technical and highly specialized approach, developing a portfolio adapted to the conditions of the Euro-Mediterranean area, especially in environments of water stress and high temperatures.
Each variety is designed with a clear objective: to offer solid, stable and reliable performance, even under demanding conditions.
Experts in your field
Our agronomic knowledge, together with the experience of our teams, allows us to develop solutions designed to maximize performance in every farm.
We work closely with both farmers and distributors, understanding the specific characteristics of each region, crop, and season. It's not just about offering seeds, but about collaborating with each professional to optimize decisions and results.
This approach relies on proximity, technical advice, and a continuous relationship in the field, which allows us to constantly adjust and improve our proposals.
Beyond genetics, our proposal combines innovation, knowledge, and a value-added strategy that allows us to maximize the potential of each variety in its target market.
Commitment to sustainable agriculture
The development of Gran Cultivo aligns with the Fitó Group's commitment to more responsible agriculture. We are committed to varieties that are more resilient to climate change, capable of maintaining their performance under increasingly demanding conditions.
We work by integrating productivity and sustainability, promoting responsible farming practices, and developing solutions that help preserve the balance of the ecosystem without compromising farm efficiency.
At Gran Cultivo, the goal is clear: to help build a more profitable, resilient and future-proof agriculture.
Green areas
The Green Areas business unit specializes in the development of varietal solutions for the creation and regeneration of green spaces and sports surfaces.
We work with a technical approach focused on climate adaptation, with particular expertise in hot and dry environments. We develop varieties capable of maintaining yield, density, and aesthetic quality under high temperature and water-limited conditions.
A range that meets every need
Áreas Verdes has a portfolio of more than 60 varieties of grass, corresponding to 20 different species, designed to meet the most demanding uses.
We integrate both C3 species, adapted to temperate climates, and C4 species, specially prepared for hot and water-scarce conditions. The latter are gaining importance as a response to climate change and are part of one of the most comprehensive ranges on the market.
We complement the offer with specific blends that combine different varieties to optimize performance, resistance, aesthetics and adaptation according to each application.
Varieties that make the difference
Varietal innovation allows us to respond to increasingly specific needs.
We incorporate developments such as fast-germinating Poa pratensis, perennial Lolium capable of masking Poa annua, or species that reduce the need for agrochemicals and phytosanitary products, facilitating more sustainable maintenance.
We work to ensure that each solution not only works in real-world conditions, but also simplifies management and improves the final result.
Solutions for every segment
We support professionals from different fields, adapting our solutions to each context of use:
Football pitches , working with top-level European league clubs.
Golf courses, collaborating with internationally renowned facilities.
Professional gardening , providing support to municipal teams and large green areas.
Tepes , developing tailor-made solutions for turf producers.
In each case, we combine seed and technical advice to ensure consistent results.
International presence and growth
We have a strong position in Spain and a growing international presence. We operate in Europe, North Africa, the Middle East, and South America, with a particularly strong presence in markets such as France, Italy, Morocco, and Turkey. This expansion reinforces our position as a leading supplier of professional seeds for intensive use environments.
Hobby
The Hobby area specializes in the marketing of seeds for the amateur public, with a proposal designed so that anyone can create their own garden or orchard from the origin: the seed.
Our offer combines a wide and up-to-date assortment with new local ranges and varieties and constant listening to the consumer to respond to different preferences, diets and lifestyles.
A proposal based on four pillars
Trust, backed by a history dating back to 1880.
Quality, with modern and reliable seeds for home cultivation.
Specialization, with an exclusive focus on proprietary seeds and varieties.
Variety, with options adapted to different soils and climates.
Two brands, two ways of approaching the consumer
Fitó Hobby , aimed at the amateur and semi-professional farmer (horticultural crops, flowers, aromatic plants, lawns and legumes).
Eurogarden focuses on gardening and is designed for sale in large retail chains. It also maintains a line of innovation geared towards sustainability and climate adaptation, offering more durable, easy-care solutions that are better suited to high temperatures and reduced water availability.
CONTACT US
Check our worldwide sales network
Semillas Fitó India
Doddaballapur Integrated Textile Park Ltd., (DITPL)
Plot No.73 & 77, SW-51, Phase II, Doddaballapur Apparel Park
Doddaballapur · 561203 Bangalore Rural district, India
T.: +91 810 541 2444
